Austria-based Engel, which manufactures injection moulding machinery, has announced it has established a regional hub in Bangkok, Thailand for its local subsidiaries and its representatives.
Christoph Steger, Chief Sales Officer of Engel said: “We are viewed as a technological leader in the region, are among the leading regional providers for the automotive supply sector, and are experiencing a great deal of growth, especially in the area of packaging. This is precisely why we are now combining the responsibilities for these dynamic markets: to benefit even more from the resulting synergies in future, while at the same time, together with the strong local teams, fulfilling the specific requirements of individual countries in an even more customised manner."
Romain Reyre will be taking on the management of the new organisational unit, effective from 1 October 2016, says Engel, and as President Southeast Asia, he will be responsible for the entire region.
Steger said: “We are pleased to have found a sales expert like Romain Reyre, who, on the one hand, is very proficient in the plastics industry and our target industries, and who, on the other hand, has been living in Southeast Asia for some time and understands the local markets."
In 2015/2016 year Engel saw sales of more than €1.25bn and the company currently employs more than 5,400 people worldwide.